Privacy Policy

Last updated: 24 April 2025

1. Who We Are

HeatShell Ltd (“we”, “our”, “us”) is a company registered in England & Wales (No. 154 98765). Registered address: 71-75 Shelton Street, London WC2H 9JQ. We are the controller of the personal data collected via this website (Site). You may contact us at hello@heatshell.co.uk.

2. The Data We Collect

CategoryExamplesLegal basis (UK GDPR Art. 6)

Contact DataName, email, phoneArt 6(1)(b) — pre-contract steps

Technical DataIP, browser, device, referrerArt 6(1)(f) — legitimate interests (Site security & analytics)

Marketing & Tracking DataFacebook Pixel ID, click-stream eventsArt 6(1)(a) — consent

3. How We Collect Data

• Forms (e.g., “Get a Quote”) – direct input by you.

• Cookies & similar tech – see § 7.

• Server logs – automatic.

4. Purposes of Processing

1. Provide quotations and fulfil contracts.

2. Respond to enquiries.

3. Secure and maintain the Site.

4. Measure advertising performance and improve user experience (only after consent).

5. Data Retention

Data typeRetention

Leads & quotes3 years from last contact

Marketing cookiesas listed in § 7

Server logs30 days

6. Sharing & International Transfers

We share data only with processors that help us operate this Site:

ProcessorLocationSafeguard

Wix.com Ltd (hosting)IsraelAdequacy decision

Meta Platforms Ireland Ltd (Facebook Pixel / Conversions API)EU / USASCCs

Google LLC (Analytics)USASCCs

7. Cookies & Similar Technologies

We use cookies to (i) make the Site work, (ii) analyse traffic, and (iii) deliver personalised ads—but only after you give us consent via the Cookie Banner.

NameProviderPurposeCategoryExpiry

svSessionWixUser login/sessionEssential2 years

XSRF-TOKENWixSecurityEssentialSession

_fbpMetaAd attribution & optimisationMarketing90 days

_gaGoogleVisitor statisticsAnalytics2 years

_gcl_auGoogleAds conversion trackingMarketing90 days

The full, current list—updated automatically by our Cookie Banner—can be viewed anytime via “Cookie Settings” in the footer.

Managing Cookies

You can accept, reject, or customise cookie settings at any time via the banner or the “Cookie Settings” link. Essential cookies cannot be disabled as they are necessary for the Site to function.

8. Your Rights

Under UK GDPR you may:

• Request access to your personal data.

• Rectify inaccurate data.

• Erase data (“right to be forgotten”).

• Restrict or object to processing.

• Port data to another provider.

• Withdraw consent at any time (affects future processing only).

To exercise a right, email hello@heatshell.co.uk. We will respond within one month.

9. Children

Our services are not directed to individuals under 18. We do not knowingly collect data from children.

10. Changes to This Policy

We may update this Policy from time to time. Material changes will be highlighted on this page and, where appropriate, notified via email.

Quick Checklist to Make It “work” on Wix

1. Publish this page and note the URL (e.g., /privacy-policy).

2. Cookie Banner → Link to Privacy Policy → paste URL.

3. In Cookie Manager → Manage Cookies List add every cookie actually set on your site (keep the table above in sync).

4. Confirm banner shows Accept All / Reject All / Preferences and blocks Marketing & Analytics until consent.

5. Test with UK VPN + fresh incognito window:

   • Before consent → only Essential cookies appear.

   • After “Accept All” → _fbp, _ga, etc., appear and events flow to Meta.